AI SDR for Philadelphia Basketball School
How we built an AI sales rep that handles every parent inquiry, follows up on trial sign-ups, and converts them into paying members — so the coach can focus on coaching.
What they were dealing with
Ben runs a growing youth basketball training program in Philadelphia with 200+ kids. Parents would text in about trials and registration, but Ben was on the court coaching and couldn't respond for hours. 99% of his contacts were sitting in his CRM with no follow-up. He was losing sign-ups to slow response times and had zero automation — every text, payment reminder, and schedule update was manual.
The solution
We analyzed 562 real SMS conversations between Ben and parents to understand exactly how he talks, what questions come up, and what converts. Then we built a 23-step AI conversation playbook that handles the entire enrollment flow: answering inquiries, explaining programs, sending trial links ($15 trial), following up on no-shows, and converting trials to paid memberships ($69 bi-weekly). The AI runs through GoHighLevel and Stripe, managing the full pipeline automatically.
Conversation Analysis
Analyzed 562 real SMS messages to map every conversation pattern, objection, and conversion point. Built the AI playbook from actual data, not templates.
23-Step AI Playbook
Custom conversation flows for: new inquiries, trial booking, payment follow-up, schedule questions, no-show recovery, and membership upsell.
GoHighLevel Integration
Full CRM pipeline with 4 stages (new, replied, link sent, won/lost). AI moves contacts through stages automatically based on conversation outcome.
Stripe Payment Automation
AI sends payment links, tracks trial conversions, follows up on failed payments, and manages the $15 trial to $69 bi-weekly upgrade flow.
What happened
- ✓99% of dormant contacts now getting automated follow-up sequences
- ✓23-step AI playbook built from real conversation data (not generic templates)
- ✓Every parent inquiry answered instantly — even during practice and games
- ✓Trial sign-ups ($15) automatically followed up and converted to memberships ($69 bi-weekly)
- ✓Payment reminders and failed payment recovery running on autopilot
- ✓Ben spends zero time on texts and admin — fully focused on coaching
I was losing kids because I couldn't text parents back fast enough while I'm running practice. Now every parent gets an instant response and the AI handles everything from trial sign-up to payment. I just coach.
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