From Unprofitable to Profitable in 48 Hours for Sereia Official
How we used AI to completely restructure ad targeting for a jewelry ecommerce brand — turning a 0.09x ROAS into a profitable campaign in two days.
What they were dealing with
Sereia Official is a direct-to-consumer jewelry brand on Shopify. They were spending $3,600+ on Meta ads with a devastating 0.09x ROAS — losing $0.91 for every dollar spent. The root cause: 85% of their ad budget was targeting men aged 45-65 for a women's jewelry brand targeting ages 18-34. On top of that, they had zero repeat customers, 100% checkout abandonment with no recovery emails, and multiple best-sellers out of stock.
The solution
We ran an AI-powered audit of their entire ad account, Shopify analytics, and customer data in hours. The AI identified the audience mismatch immediately, restructured campaigns to target women 18-34 on Instagram only, set up abandoned cart recovery via Klaviyo, and created a post-purchase retention sequence. We also flagged critical inventory issues and recommended restocking their top performers.
AI Ad Account Audit
Analyzed 90 days of Meta ad data. Found 85% of spend going to men 45-65 ($2,544 wasted). Women 25-34 drove 67% of revenue on just 6% of spend.
Campaign Restructure
Killed all male/45+ targeting. New Advantage+ Shopping and retargeting campaigns targeting women 18-34 on Instagram only. CPC dropped from $1.12 to $0.31.
Abandoned Cart Recovery
Set up Klaviyo automated email flows for cart abandonment (was 100% unrecovered), post-purchase sequences, and win-back campaigns.
Inventory & Product Strategy
Flagged 9 out-of-stock SKUs including best-sellers (ODETTE, DELPHINE), recommended restocking priorities based on revenue data and sell-through rates.
What happened
- ✓Turned a 0.09x ROAS into profitable campaigns within 48 hours
- ✓Eliminated 85% of wasted ad spend targeting the wrong demographic
- ✓CPC dropped 72% (from $1.12 to $0.31) with restructured targeting
- ✓Abandoned cart recovery emails set up to capture previously lost revenue
- ✓Post-purchase retention sequences to build repeat business (was 0% repeat rate)
- ✓Identified and prioritized restocking for 9 out-of-stock best-sellers
- ✓Projected 2-3x profitability improvement within 60 days of implementation
We were literally burning money. They found the problem in hours, fixed our targeting, and we went from losing money to profitable in two days. Should have done this months ago.
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