Google SEO & Lead Automation for Sides BBQ
How we used AI to get a 40-year catering company visible on Google and automate their entire lead response process.
What they were dealing with
Floyd runs two businesses: a 40+ year corporate catering operation and a newer BBQ food trailer in the Maryland area. Despite decades of experience and a loyal client base, he was invisible on Google — no rankings, no organic traffic, no online presence to speak of. Leads came in sporadically and often went unanswered for hours because he was on-site doing the work. He'd been burned by previous AI and marketing vendors who over-promised and under-delivered.
The solution
We ran a full AI-powered audit of his Google Business Profile, website, and local SEO. Fixed technical issues, optimized for local catering keywords across both business lines, and set up automated lead response so every inquiry gets handled instantly. The focus was ROI, not vanity metrics — get him found for the searches that actually lead to bookings, then make sure those leads convert.
Google Business Profile Optimization
Full GBP audit and optimization for both business lines. Strategic posts, keyword-targeted descriptions, photo optimization, and review management.
Local SEO
Optimized for high-intent local keywords: "corporate catering Maryland," "BBQ catering Springdale," "catering delivery Hyattsville" and 20+ variations.
Website SEO Fixes
Technical SEO audit and fixes: meta tags, schema markup, page speed, mobile optimization, and content gaps that were killing rankings.
Lead Response Automation
Every inquiry from Google, website, or phone gets an instant AI response. Qualifies the event type and size, then routes to Floyd with full context.
What happened
- ✓First time ranking on Google after 40+ years in business
- ✓Both business lines (corporate catering + BBQ trailer) optimized separately
- ✓Every lead answered in under 60 seconds, even when Floyd is on-site
- ✓Technical SEO fixes that were blocking rankings for years
- ✓AI lead qualification asks the right questions before Floyd ever picks up the phone
- ✓No fluff, no vanity metrics — just bookings and revenue
I've been doing this 40 years and never showed up on Google. Now I'm getting found and every lead gets handled instantly. No BS, just results — which is all I asked for.
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