AI-Powered Legal Marketing & Sales for Conscious Counsel
How we used AI to run Meta ad campaigns, handle all inbound SDR work, create video content, and optimize ad performance for a legal templates company serving wellness businesses.
What they were dealing with
Conscious Counsel sells legal templates and consulting to wellness businesses — yoga studios, pilates instructors, health coaches, and retreat leaders. They had a lead generation funnel that was generating leads at $5-10 per lead, but conversion to paying customers was nearly zero. 1,409 leads and no customers. The founder was spending all his time on manual outreach and follow-ups instead of actually serving clients.
The solution
We built a full AI-powered marketing and sales engine. AI manages Meta ad campaigns across three strategies (direct-to-booking, lead magnet nurture, and retargeting), handles all SDR work via text and email, creates video content for ads, and runs multi-channel follow-up sequences. We pivoted the strategy from "cheap leads" to "cost per customer" — optimizing for booked calls instead of form fills.
AI-Managed Meta Campaigns
Three campaign types running simultaneously: direct-to-booking ($50/day), lead magnet nurture ($30/day), and retargeting 1,409 unconverted leads ($20/day).
AI SDR & Follow-Up
Cynthia handles all inbound inquiries via SMS (GHL) and email (Instantly), qualifies leads, and books consultation calls automatically.
AI Video Content Creation
AI-generated video ads and content pieces targeting specific niches: yoga liability, pilates equipment safety, health coach scope of practice.
Multi-Niche Cold Email
Three custom email sequences targeting yoga studios, pilates studios, and health coaches with niche-specific legal hooks and case studies.
What happened
- ✓Pivoted from 0% conversion (1,409 dead leads) to a cost-per-customer optimized funnel
- ✓AI manages $100/day across 3 Meta campaign types autonomously
- ✓Cold email campaigns across 3 wellness niches generating qualified conversations
- ✓66 vetted partnership leads identified for B2B channel growth
- ✓Full SDR automation: every lead gets a response via SMS and email within minutes
- ✓AI creates niche-specific video ads and written content for each campaign
- ✓Speed-to-lead sequence responds within 2 minutes of any opt-in
We went from 1,400 leads and zero customers to a system that actually books calls and closes deals. The AI handles everything I used to spend my whole day doing.
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